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Provigo is a bakery in Quebec, Canada, consisting of more than 300 shops and franchises throughout the province. A commercial chain of stores and stores of distribution works. It is owned by Loblaw Companies Limited.

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In 1969, in response to Canadian and US competition, a four-quebec wholesalers' consortium merged its activities with the intention to limit costs and make the service as a big company. One of these people was Antoine Turmel, who would be the first head of Provigo. Provigo was established in 1969 under the name Couvrette & Provost, which moved to Provigo in 1970.

In the beginning, Provigo was the name of the holding company that used three flags for its supermarket operations: "Provigain", "Provibec" and "Provipop". It was not until 1979 that the name of Provigo would be a banner of the store to switch from the chain to Provigain. His province Provibec was established in 1983 in AXEP. For Provipop it was changed to Jovi in ​​the 70s. Provigo's "Provi-Soir" (est.1974) promoted shopping chain of Provigo now It was influenced by this re-recording and preserving its name until its merge with Couche-Late in the late 1990's.

Provigo's acquisitions over the years were recorded in 1972 Les Aubaines alimentaires, Jato in 1975, Dionne in 1977, Provigo Dominion and Raymond in 1981, A & P Montréal in 1984 and Steinberg in 1992.